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Our story

Made slowly,
worn often.

LALY THE LABEL began with a bolt of undyed linen and a stubborn idea: that a wardrobe should be built, not replaced.

Founded2021
StudioPalmetto, USA
Ateliers3
Fibres100% natural
A seamstress at work in the atelier
At the machine — our Porto atelier, MarchFig. 01

It started with a bolt of linen.

The label started in a one-room studio in Palmetto in 2021, with forty metres of Lithuanian linen and a borrowed sewing machine. The first run was twelve slip dresses. They sold to friends, then to friends of friends, and then to people we had never met.

We kept the run small on purpose. Forty pieces per style is enough to keep an atelier busy, and small enough that nothing is made that nobody asked for. It also means we can name the people who cut, sew and press each piece — and visit them twice a year.

Today the collection is made between two ateliers: one in Porto, one in Lima, where the knits are finished by hand. Everything is designed to be repaired rather than replaced. If a seam opens or a hem drops, send it back. We will mend it, and send it home.

LalyFounder & creative director
How we got here

A short timeline.

2021

The first forty

Twelve slip dresses, cut in a one-room studio in Palmetto. Sold out in eleven days.

2022

Lima

A partnership with a family-run knit house begins. The first oversized knit is made on a single machine.

2023

Repairs, for life

We stop counting repairs as a cost. Two hundred pieces are mended by hand in the first year.

2024

A larger room

We move to a larger studio in downtown Palmetto — still small, still by appointment, with better light.

2026

SS26

Twelve pieces — our quietest collection yet, and the one we are proudest of.

Rolls of coloured fabric in the studio
“We are not trying to make you buy more. We are trying to make you keep what you buy.”
Laly — Founder & Creative Director
Materials

Four fibres, named.

We buy from mills and cooperatives we can name, and we put the name on the label.

European linen

Kaunas, Lithuania

Woven from certified European flax and washed twice for softness. 165–240 gsm, depending on the piece.

Peace silk

Como, Italy

Ahimsa silk, harvested without harming the cocoon, dyed with low-impact pigments in small batches.

Organic cotton

Ica, Peru

GOTS-certified, grown by a cooperative of smallholders and knitted in Lima by a family we have worked with since 2022.

Deadstock wool

Biella, Italy

Leftover yarn from larger mills, bought by the lot and knitted into limited runs. When it is gone, it is gone.

What we won't compromise

Three promises, kept quietly.

01

Fibre first

We start with the cloth, not the trend. If the fibre is not right, the piece does not happen.

02

Cut in small runs

Forty pieces per style, then we stop. Nothing is overproduced, and nothing is destroyed at the end of a season.

03

Repair, not replace

Free repairs for the life of the garment. Send it back, and we will mend it by hand.

SS26

Wear it for years.

Twelve pieces. Forty of each. Made to be kept.

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